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Research papers

Management goals and marketing research

The following discussion points out that much research is unusable because it is conducted out of context with marketing problems. This in turn is linked to the historical development of the research function. Re-organization and integration of the...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Alexander L. Bie
Company: Ogilvy
August 1, 1967
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Citation

Bie, A. L. (1967a, August 01). Management goals and marketing research . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/management-goals-and-marketing-research-